Web Analytics for Massachusetts Businesses

Business owners in Massachusetts are beginning to realize the importance of using web analytics to better understand their customers’ preferences and online behaviors. In Web marketing, analytics software helps us understand where people are going, where they came from, where they drop out and what might help them to convert. Massachusetts companies can deliver more targeted and relevant email campaigns by measuring open, clickthrough and unsubscribe rates.  Search marketers can monitor and optimize their campaigns in real time, adding and deleting keywords as they go.

Here are a list of some of the best web analytics platforms available for Massachusetts business owners.

• Google Analytics: the FREE enterprise-class analytics solution that gives users rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
• Omniture: one of the biggest names in the world of website stats. It offers a wide range of products, tools and services for professional web marketers. If you are looking for web analytics solution, Omniture claims to be the industry’s number-one site analytics provider.
• Web Trends: helps you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and business opportunity.

All are fantastic options to measure customer engagement with your website. Each has their plusses and minuses. Google Analytics is free, yet you sacrifice some customizable features, whereas Omniture is a paid platform, but it is offers Massachusetts businesses a treasure trove of advanced tracking features.