Waltham Sales and Marketing

Tailwind Strategies Tailwind was founded in 2005 to help B2B companies modernize their sales and marketing in order to adapt to fundamental changes in buying behavior. 738 Main Street, #225 Waltham, MA 02451 Telephone: 781-894-4768 FAX: 781-658-2098 Email:...

Web Analytics for Massachusetts Businesses

Business owners in Massachusetts are beginning to realize the importance of using web analytics to better understand their customers’ preferences and online behaviors. In Web marketing, analytics software helps us understand where people are going, where they came from, where they drop out and what might help them to convert. Massachusetts companies can deliver more targeted and relevant...

Massachusetts Women Earned 76% of Men’s Salaries

Women who were full-time wage and salary workers in Massachusetts had median weekly earnings of $762, or 76 percent of the $1,003 median for their male counterparts in 2008, according to the New England office of the US Bureau of Labor Statistics. That was below the peak ratio of women’s to men’s earnings in Massachusetts, 79.3, which occurred in 2004, the bureau said in a press release;...