Waltham Sales and Marketing
Tailwind Strategies
Tailwind was founded in 2005 to help B2B companies modernize their sales and marketing in order to adapt to fundamental changes in buying behavior.
738 Main Street, #225
Waltham, MA 02451
Telephone: 781-894-4768
FAX: 781-658-2098
Email: info [at] tailwindstrategies.com
Web Analytics for Massachusetts Businesses
Business owners in Massachusetts are beginning to realize the importance of using web analytics to better understand their customers’ preferences and online behaviors. In Web marketing, analytics software helps us understand where people are going, where they came from, where they drop out and what might help them to convert. Massachusetts companies can deliver more targeted and relevant email campaigns by measuring open, clickthrough and unsubscribe rates. Search marketers can monitor and optimize their campaigns in real time, adding and deleting keywords as they go.
Here are a list of some of the best web analytics platforms available for Massachusetts business owners.
- Google Analytics: the FREE enterprise-class analytics solution that gives users rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
- Omniture: one of the biggest names in the world of website stats. It offers a wide range of products, tools and services for professional web marketers. If you are looking for web analytics solution, Omniture claims to be the industry’s number-one site analytics provider.
- Web Trends: helps you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and business opportunity.
All are fantastic options to measure customer engagement with your website. Each has their plusses and minuses. Google Analytics is free, yet you sacrifice some customizable features, whereas Omniture is a paid platform, but it is offers Massachusetts businesses a treasure trove of advanced tracking features.
Massachusetts Women Earned 76% of Men’s Salaries
Women who were full-time wage and salary workers in Massachusetts had median weekly earnings of $762, or 76 percent of the $1,003 median for their male counterparts in 2008, according to the New England office of the US Bureau of Labor Statistics.
That was below the peak ratio of women’s to men’s earnings in Massachusetts, 79.3, which occurred in 2004, the bureau said in a press release; nationwide, women earned $638, or 80 percent of the $798 median for men in 2008.
The women’s-to-men’s earnings ratio in Massachusetts has been below the national numbers since 2003, the bureau said.
